Product Innovation and Renovation
Are you ready for a breakthrough innovation, an incremental change, or to refresh a product line? Whether your project is big or small, Dr. Jill Villarreal can help you:
-
Break out of a rut of the same old ideas
-
Spark creativity for your innovation team by providing a fresh perspective focusing on the biology and the psychology of pets and pet owners
-
Understand what attracts the attention of dogs and cats
-
Understand what flavors, aromas, and textures pets enjoy
-
Be aware of product ingredients that are off-putting to dogs and cats
-
Be aware of shape and sizes that are off-putting to dogs and cats
-
Be aware of textures that are off-putting to dogs and cats
Dr. Jill Villarreal understands that pet products connect people with the pets they love. Her deep knowledge of pet and human behavior will help you fulfill the unmet needs of your customers. Get in touch to learn more about how this service can help you.
Pet Foods
Wet and Dry Pet Foods
For Cats and Dogs
Dr. Jill was part of the large team that worked to create Pro Plan Live Clear, the first ever allergen reducing cat food. Dr. Jill's role on the team was to provide a deep understanding of cat behavior and contribute to the creation of new methods for product assessment.
Click the "Product" button to see Dr. Jill's work in the field. To get Dr. Jill working for you click the "Get in Touch" Button.
Treats and Toys
Enriching Products for Dogs and Cats
Dr. Jill was an active team member, from innovation to marketing, for the Milk-Bone Active line. Milk-Bone Active is a range of treat dispensing toys designed to keep the minds and bodies of dogs active. This product required a deep understanding of dog behavior and dog owners' needs and desires for enriching their dogs' lives.
Click the "Product" button to see Dr. Jill's work in the field. To get Dr. Jill working for you click the "Get in Touch" Button.
Pet Sanitation and Accessories
Keeping Your Home Happy
The team that launched the Breeze Litter System was made up of marketing, R&D, and Operations. Dr. Jill's input was instrumental in keeping this team focused on ensuring the product was user friendly. It is strikingly different than traditional litter box systems typically used in the US, therefore it required great understanding of cat behavior and consumer education to launch.
Click the "Product" button to see Dr. Jill's work in the field. To get Dr. Jill working for you click the "Get in Touch" Button.